A Graphics Standards guide, a.k.a. brand style guide or brand identity guide, presents an overview and best use practices for the visual assets of a brand.
TexAmericas Center expects its Graphic Standards to be adhered to for all content including everything from printed stationery to e-graphics.
Our logo was designed and altered over the years. It now clearly shows who we are, where we are and what we do. A lot of thinking went into pairing fonts and selecting color that helped create a mental mark. In time it will become the most important visual identifier for our business will be the shooting star component. And this mark will successfully and directly impact our brand equity.